Oxford University Press

International Express email Series

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Project description:

Oxford University Press wanted to promote the pending availability of the Interactive Editions of their book series and associated competition with six incrementally distributed emails.

Project requirements:

The solution required that:

  • the email designs conformed to the identity of the books
  • the content was effectively communicated and attractive from within email client preview panes
  • the promotion of the competition through the series without making the email content too similar

Solution supplied:

Through aberrance to the International Express Series identity and through considered use of design and content, six emails were built in HTML and suplied.

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