The Chalfont Project

Aptunet web site

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Project description:

The Chalfont Project required a corporate web site to enforce their existing position as experts in the feild of organizational solutions and to facilitate and manage lead generation.

Project requirements:

To communicate the benefits and the consulting services in addition to supporting and managing leads the solution required that:

  • the site is optimised for search engine listings
  • the information architecture and flow oriented to support lead generation and repeat visits
  • deliver the numerous collaterol and resources
  • monitor/track users paths and activities
  • monitor/track traffic sources
  • communicate officially, using a variety of mediums
  • manage/control the content and view real-time statistics via a secure online interface
  • promote user interaction with The Chalfont Project

Solution supplied:

Using a combination of our Aptunet product, optional 'Bolt-ons' and custom modifications the project requirements are being satisfied through:

  • proven search engine optimisation techniques, followed-up by position monitoring
  • searchable database of white papers and other articles in a variety of mediums
  • information flow / user path assessment and consultancy
  • comprehensive real time, 'drill-down' statistics for all call-to-actions and incoming links
  • flash-based interactive 'Recommend site/page feature'
  • dynamic, admin controlled, related links/pages system
  • user controlled 'save page/link' feature
  • recently viewed pages feature
  • working with the client to create/facilitate engaging:
    • prose
    • online and downloadable film clips
    • faq and news systems

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Client sample

  • IBM
  • Oxford University Press
  • Gartner
  • Unipart
  • Aldata

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